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The Importance of Agency Marketing. Characteristics of a Good Listing Agent. By Elizabeth Weintraub. Learn about our editorial policies. Reviewed by David Kindness. Tells you the truth as best as can be discerned—positives, negatives, upsides, downsides—even what you might not want to hear or might change your mind about proceeding with a transaction.
Offers an array of qualified professional resources—inspectors, lawyers, escrow and loan agents, etc. Coordinates, manages and controls—based upon your decisions—every aspect of the process. Provides buttoned-up transaction management to minimize unpleasant surprises, delays in close of escrow and any potential future liability in the most litigious state in the country. Diligently maintains the security of your home during all showings and open houses. Gives you the time and attention you need.
Keeps his or her promises. Not everyone can get pre-approval for a home loan, though. A good listing agent will make sure that buyers are pre-approved — not just pre-qualified.
There is a big difference between mortgage pre-qualification and pre-approval. A pre-qualification in most instances is not worth the paper it is written on. You want buyers who have already submitted all information, including a credit report, and been given the go-ahead for a loan. The best agents will go out of their way to fight hard for the best terms and conditions for their clients. This, after all, is what they are paid to do. A great Real Estate agent will never think about their pocket book but what makes the most sense for their client.
Real Estate agents who advocate for their clients are always striving for the best possible terms for the transaction.
They have the negotiation skills necessary to get the job done right. If a client wants adjustments to contingency dates or closing times, these should be negotiated appropriately. A good agent will understand the real value of each element to the customer. Pushing to get clients everything they possibly can is what the best of the best do on a regular basis. A seller client may or may not expect a Real Estate to attend the home inspection, but they should do it regardless. By being there for the inspection, the agent gets to hear all the feedback from the inspector first-hand.
So when I am asked if a listing agent should attend the home inspection , the answer is a resounding yes! Your agent can keep track of everything that is said and keep things in perspective should the buyer ask for concessions based on the inspection.
Some requests may be reasonable. Others may not. When a sellers agent is there and can see everything in person, they can protect a seller from unreasonable requests. Here is the perfect example: A home inspector says during the inspection that the roof has 3 to 5 years left before it needs to be replaced. The translation after a home inspection from the buyer to the seller is that a new roof is needed immediately. Sometimes what the home inspector says and what is written in his report are two different things.
When the listing agent is present, they can see and hear first hand what exactly the issues are. Some buyers will exaggerate everything in the hopes of getting a closing cost concession or the seller making repairs.
Home inspections often become the second place of negotiations. The only thing that creates liability at a home inspection is what you say and do as an agent, NOT your attendance there. Agents create their liability by speaking out of turn. A Realtor should not be attending a home inspection to be a 2nd inspector but to observe and listen. It is the real estate agent that thinks they are a know it all who end up getting sued and losing. A good real estate agent will attend the home appraisal, so they can answer the questions the appraiser has and make sure they understand the facts about the home.
Appraisers may need feedback from someone who knows the house to do their job. Your Real Estate agent should be there to help clarify any confusion. For example, the appraiser could be looking for all the recent updates , among other things, that have been made in the home.
Major updates are certainly something that can influence the value of your home. This something the agent should be there to point out. Updates are the kind of thing that can have a significant bearing on the outcome of the appraisal. Selling a house involves a lot of work.
There are so many little details that must be taken care of, which is one of the big selling points for your services. As the closing draws near, you will need to take care of all the loose ends for your client. The less work, your client, has to do, the more appealing you are as an agent. Selling a home can be very stressful, but when you have a top shelf agent in your corner who is taking care of the little details, the burden can be eased just a bit.
Hopefully, you now understand the things to expect from your real estate agent when selling a home! In summary, the traits you should be looking for in a real estate agent consist of these attributes:. When you take the time to look for these things in a Real Estate agent, your success will skyrocket!
Use these additional helpful resources to make the right choices when selling your home and picking a real estate agent to work with. The right agent can go a long way towards a successful and pleasant transaction. About the Author: The above Real Estate information on the eight things real estate agents should be doing for home sellers was provided by Bill Gassett, a Nationally recognized leader in his field.
According to the Zillow Group Report , 80 percent of sellers look for an agent who is an expert in their local market. Professional photography: Good agents include the services of a professional photographer in their commission fee, and sellers recognize the value in this offering.
Sellers ranked having photos taken as the third-most valued service agents offer. Seventy-one percent of sellers said social media marketing was an important thing for their agent to handle. Willing to host open houses: 80 percent of sellers say hosting open houses or private tours is a valuable service. A good agent should offer to host an open house soon after your home is listed.
In addition to their service offerings and real estate industry-specific skills, the best real estate agents are dedicated, determined and eager to help. Consider these top character traits that sellers rank as extremely or very important.
They always set reasonable expectations, outline their responsibilities and give you time to review the listing agreement before deciding to work with them. They build a relationship with you based on honesty and keeping your best interests at heart.
Real estate is not a nine-to-five job, and a great agent understands and embraces this. Good agents know that sometimes plans change and not every deal works out.
Services, skills and traits aside, the best real estate agent for you depends on your goals, your communication style, the level of support you need and your personal values. You communicate easily with each other, they can adapt to suit your needs and you generally have a friendly, comfortable rapport.
Attentiveness: The right agent for you understands how much support you need and is honest about what they can and cannot offer. Many sellers, especially first-time sellers, are looking for someone to hold their hand and answer many questions about the process.
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