Therefore it can be found among those goals in Ads Manager. Then you can start creating your offer. The first thing to do, is to briefly describe your offer and set up its expiration date and time. If you choose the second, people will get a notification whenever they are nearby your store if they have location tracking allowed on their device. Next step is to enter your promo code. Now you can choose if you want to have just one code for everybody or if each person sees a unique code in the ad.
In the second case, you will upload the list of promo codes in the csv file and Facebook will take care of the rest. This is a great feature if you want to avoid one code being used repeatedly. Moreover, you can download a template for uploading all your codes.
Facebook Offer ad format can be also used even when you do not have any promo codes but just want to advertise a special sale on your website. The last thing when creating an Offer is to decide how many times can people use your offer that means the amount of people who will be able to get the code.
Also, do not forget to specify the rules for using the promo codes if you have any. Then you are all set up! Once you have created the offer, you can proceed with creating an ad just like you are used to. We tested Facebook Offer against standard remarketing ads. The goal of the campaign was to get as many website registrations as possible. People who registered were then offered a promo code for their first purchase.
Both campaigns had exactly the same targeting users that visited the website but have not registered yet and were running at the same time. Figures below demonstrate the results. The first figure shows the amount of registration over the time.
Although the registrations were more expensive in the case of Facebook Offer, we could still reach our KPIs. Results from standard ads are also better regarding the number of registrations. An offer post is special because when it shows to people in News Feed, it has a Get Offer button that encourages people to claim it. You can track the success of your Offers not just through the number of claims, but also by counting how many customers walk into your store.
Write your headline Write an Offer headline using up to 90 characters. Pick your image Choose an engaging image to represent your Offer. The recommended size for desktop images is x pixels.
The 3 most common tips are: Use a high resolution photo. Track the number of walk-ins You can track offer claims in your Page Insights and below the Offer's headline. Offer availability Choose whether people can redeem the offer online, in stores or both. Offer promo code and terms If you have a coupon code or terms and conditions, you have the option to include this information for your customers.
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