And aim to provide the information they seek, rather than trying to sell them at every step. Instead of promoting your business on every page, use each as an opportunity to showcase your expertise. Create resources that will help buyers better understand how to solve their pain points. And make sure everything you publish is well-written, offers value to prospects, and is completely original. You want people to want to read what you have to say.
You can generate more leads on your website by asking visitors to become leads more often. This metric is extremely useful to keep an eye on your website performance, but it is essential to monitor this metric alongside the Online Conversion Metric and Web Traffic Sources Metric to take immediate action if the Website Traffic Lead Ratio is lower than it should be.
Landing Pages. While the purpose of many content pages on websites is to provide information; landing pages are designed for collecting contact information. Different landing pages are attractive to different people or groups and hence one should never rely on only one landing page. And its often a good idea to send traffic to the landing page via a blog and then measure which landing page performs better.
The Website Traffic Lead Ratio should be coupled with related web metrics to provide a complete view of your digital marketing performance. Consider tracking this metric alongside the first visit metric , and online conversions metric on a Google Analytics dashboard. If you want to avoid the calculations, MarketingSherpa says average SaaS conversion rates are about seven percent.
However, having your own estimates based on your lead activity will ultimately benefit you in the long run. There are plenty of strategies you can take to help improve your lead conversion rate. This means you should be taking the time to nurture your leads over time with relevant content, product offers, demo videos and more. Depending on the price of your product, it may also take some flexing of the sales muscle to get the lead over the finish line. Sales and marketing efforts should be in lockstep to ensure that the moment that a website visitor fills out a form to download a whitepaper, webinar, eBook or otherwise, the sales team is ready to act.
This may be in the form of a phone call from a sales or business development representative, an automated email from your marketing automation platform, or a personalized email from an account executive offering to schedule a demo. Your website should be chock full of engaging content that shows prospective customers that your product or service is the right choice for them.
Having a consistent blog and social media presence, alongside stellar landing pages with clear CTAs calls to action , will not only get your leads in the door, but will give you ample opportunities to send the relevant content to the leads at the right sales stage. Another central theme of inbound marketing is the idea of drawing customers to you.
The content of your website can help you accomplish this by using smart SEO tactics. Then, make sure your website features these keywords prominently in blog articles and content offers. This may not affect overall traffic to the site, but it will affect the type of traffic to your site. Ensure the content on your site is relevant to the industry Another central theme of inbound marketing is the idea of drawing customers to you.
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